Old Marketing Vs. Digital Marketing a Comprative Study – Harsimaran Singh
Abstract
Many companies find it difficult to decide on the type of marketing, because which marketing method will bring the company the greatest benefit. The use of newspapers and magazines, television and radio are a simple example of traditional marketing. On the other hand, companies invest in building a website and promoting the brand name through social media such as Facebook, Twitter and YouTube are done digitally. In traditional marketing, interaction is not possible but digital marketing encourages your prospects, customers and followers to take action, rate them and provide feedback that is visible to the marketer and also cost-effective.
Keywords: Digital Marketing, Traditional Marketing, Social Marketing