Abstract

This paper examines the impact of the One District One Product (ODOP) program on Micro, Small, and Medium Enterprises (MSMEs) in Uttar Pradesh, India which was inspired by the OVOP model in Japan. In order to produce goods and services with value addition for both domestic and foreign markets, the ODOP movement promotes the mobilization of locals, material, and cultural resources. The majority of the businesses under ODOP in UP have existed for decades and are sole proprietorsfor these artisans. Therefore, it helps to revitalize, the domestic market and its unique product. In essence, ODOP through MSMEs not only contribute substantially to the economy but also serve as agents of socioeconomic development, promoting inclusive growth, job creation, and shared prosperity. Their role is particularly pronounced in states like Uttar Pradesh, showcasing the transformative potential of the MSME sector on both a local and national scale. Making the ODOP as the flagship programme of the Uttar Pradesh government.
This research is based on secondary data. The appropriate data is collected from many sources, like journals, annual reports, various websites, etc.

Keywords: MSMEs, Exports, Employment, ODOP, Ease of doing business (EoDB).

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